Creative, digital, software and technology-based services

A bright future

The North East is renowned for its growing digital sector, and with businesses such as Ubisoft – creators of the Assassins Creed game choosing to locate here, and Visualsoft, an ecommerce business that chose to start here, it is set for continued success. This is supported by home-grown expertise from the region’s four universities.

Design-led innovation

Northumbria’s Design School provides design-led innovation expertise to multinational and national manufacturing and service-sector companies. Its graduates populate the major design, manufacturing and service industries worldwide, including Apple, Philips, Unilever, Jaguar Land Rover, Sony, Mars and the UK Design Policy Group of the Cabinet Office. Current partnerships include 10+ year research collaborations with Philips, Unilever, Mars, and Lacoste as well as partnerships with public-sector departments and regional SMEs.

Northumbria’s expertise supports key industrial and professional applications in digital forensics, fuzzy systems and machine learning, and automated motion recognition and surveillance.  Their PaCTLab work focuses on cybersecurity and the digital economy. Much of this expertise comes together in their Digital Living: Secure Digital Cities theme, a multidisciplinary approach that unites the four themes of digital technologies, security, digital strategies and the urban city environment. The University also is home to the BIM Academy, founded in 2010 to meet the needs of industry both here and as far afield as the Sydney Opera House.

Big Data

At Durham University the Institute for Advanced Research Computing is developing excellence across digital humanities and Big Data analytics. Working with external partners and supported by world-class HPC Facilities researchers engage in code development, modelling and simulation and data visualisation in applications as diverse as health, landslides, flooding, motor vehicle aerodynamics, structural mechanics, satellite applications and cosmology.

A partnership approach

Sunderland University’s applied research, business engagement, high level skills training and entrepreneurship activities helps businesses and practitioners across the creative, media, digital and technology sectors respond effectively to the pace of technology development and adoption, and the increasing convergence of disciplines.  Academic staff contribute to a culture of creative innovation and convergence across a number of disciplines including communications and marketing, data analysis and management, design, journalism, media cultures, media production, software development, psychology, and user-centred design.

Bespoke facilities, unique learning

Newcastle University’s Computing Sciences department was ranked number 1 for global ‘impact’ and number 9 overall in the 2014 Research Evaluation Framework for England in 2014. Newcastle is investing heavily in its facilities, including the £58m investment in the Urban Sustainability Building at Science Central.  Newcastle’s strengths include:-

  • Secure and resilient systems
  • Interdisciplinary computing and complex bio systems
  • Advanced model-based engineering and reasoning
  • Digital civics –open lab
  • Scalable computing – Big Data, Cloud and gaming
  • Centre for Software reliability
  • Digital Institute
  • Centre for Cybercrime and Security

Housed in the two EPSRC supported centres for doctoral training in Digital Civics and Big Data, the University will supervise 100 PhDs by 2019.

Linking data with life

Northumbria University is engaged in the development of multidisciplinary research themes based on regional, national and international societal and economic challenges. An integral component of this strategy focuses on Digital Living which includes the Digital Business research signature area of the Newcastle Business School. The Digital Living and Business research teams aims to develop excellent and high impact research, to contribute to our ‘Digital Future‘ and change the  way that work is performed and  services are delivered for the good of our society and a sustainable economy.

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